Sunday, 29 December 2013

Business Buys Ads vs. Health Overhaul


Some of the largest U.S. business groups announced a multimillion-dollar television advertising campaign aimed at defeating the Democrats' pending health-care legislation, as both backers and opponents of the initiative sought to target wavering lawmakers in what is expected to be the final phase of the legislative process. The business coalition, Employers for a Healthy Economy, said it would run between $4 million and $10 million of ads targeting the districts of several dozen Democratic lawmakers, carrying the message that the bill would cause job losses. The ads are being funded by the U.S. Chamber of Commerce and other trade associations that represent a broad swath of industry, from health insurers and manufacturers to construction, retail and distribution companies.Read More

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Words Create Worlds



Czech bookstore Anagram has a slogan – words create worlds. Pretty short slogan but with deep sense. This slogan was used for advertising company created by advertising agensy Kaspen. Every picture is fully consistent with slogan and force you to carefully look at it. Professional work!

It’s definitely a unique way to approach a slogan like that – the main reason people read is to escape, and the words on page really do create a world around us, one dictated by the author, and painted with our own imaginations. Here are three amazing examples – mobsters, sea monsters, and knights, all fantastic examples of why people still read literature – the thrill, and the internal visual aspect.

So if you’re looking for ways to inspire yourself, these images are a great place to start. Imagine playing poker, or listening to music, only to see the cards, the people’s faces in them, or even the band playing in front of you. We conjure worlds around ourselves when escaping into the mind and imagination of the author, and it’s just one step towards enjoyment, losing the hustle and bustle of that busy train journey home.

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Eu mei solum oporteat eleifend, libris nominavi maiestatis duo at, quod dissentiet vel te. Legere prompta impedit id eum. Te soleat vocibus luptatum sed, augue dicta populo est ad, et consul diceret officiis duo. Et duo primis nostrum. 

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